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Insights, announcements, and guides for better link management

QR Codes That Actually Get Scanned

Most QR codes in the wild are doing their jobs quietly. Some of them are silently failing. Here's how to make sure yours aren't.

Your short links should carry your brand, not someone else's. Here's exactly how to set up a custom domain on Links on Link, and why it matters.

Almost every competitor has a free plan. I deliberately don't offer one. Here's the reasoning behind that, and why I think it's better for you.

Every link you shorten gets checked before it's saved. Here's exactly what we look at and why it matters more than you'd think.

In February 2025, Bitly started showing ads on shortened links. We went the other direction — and gave users the choice.

In February 2025, Bitly added ad interstitials to free shortened links. I want to talk about what that means, and what we do instead.

Most link tools are fine — until you actually want to use them. Here's why I got frustrated enough to build my own.