Product

Why I Built Links on Link

Dilusha Gonagala
#product#announcement#indie#linkguard#creators
Links on Link short link and analytics cards

A couple of years ago, I was putting together a simple link page — something to share my work online. Nothing fancy. I just wanted a short link, a basic page, and some idea of who was clicking what.

I tried Bitly. Then Linktree. Then a few others. They all technically worked, but every time I needed something slightly more useful, I’d hit a paywall. Custom domains? Upgrade. Analytics beyond “you got 12 clicks”? Upgrade. Exporting your own data? You already know the answer.

At some point I added up what I was paying across tools to do what felt like one basic job, and the number made me unreasonably annoyed. So I did what any sensible developer does when they’re unreasonably annoyed: I built my own thing.

That’s Links on Link.

What I actually wanted to build

The goal wasn’t to build something packed with features for the sake of it. It was to build something honest — a tool that gives you real functionality at a price that doesn’t require a business case to justify.

A few things I was firm on from day one:

It had to be affordable. The Creator plan is $6/month and includes custom domains. That’s a deliberate choice, not a marketing hook. Comparable tools charge $35/month for the same thing.

It had to be fast. Some platforms show you a little preview page before redirecting you — a splash screen with the link’s title and a “proceed” button. That might seem harmless, but it slows down the experience and trains your audience to expect friction. Links on Link skips all of that. You click, you land.

It had to be safe. This one took the most work. Every URL you shorten or publish gets checked before it goes live — against spam lists, malware databases, and Google’s own threat intelligence. I built a system for this called LinkGuard. If a link points somewhere sketchy or broken, it gets flagged. Your audience lands somewhere safe, or they don’t land there at all. That’s a non-negotiable.

What’s live right now

This isn’t a “coming soon” page. Here’s what you can actually use today:

What’s still being built

A few things I’m actively working on that aren’t live yet:

I’m not listing these to make the product look bigger than it is. They’re genuinely in progress, and they’ll be included in the existing plans when they ship.

Who this is for

If you’re a creator, developer, educator, photographer, musician, or small business — basically anyone who shares links as part of their work — and you’ve ever felt like you’re overpaying for tools that treat features as leverage rather than value, this is for you.

You shouldn’t need an enterprise budget to have a branded short link that redirects quickly, looks professional, and tells you where your traffic is coming from.

It’s literal. One link that holds everything — your pages, your short links, your audience, your brand. The kind of link you actually control.

I’ve been working on this for a while, and it’s the kind of tool I genuinely wish had existed before I built it. That probably says enough.

If you want to try it, you can sign up at app.linksonlink.com. No credit card required to start.

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